Airlie Beach’s leading real estate agency, PRD, is a customer focused business that brings together the right people for the best results. Agents have a strong understanding of the local market, extensive knowledge of what buyers and vendors need and a passion to see their community flourish through a Sell, Buy and Rent Smarter attitude.
PRD provides a range of real estate services, including: residential sales, property research, commercial sales, leasing, asset and property management, and land and project marketing. Each office is an independently owned and operated franchise of the PRD brand. The brand was established in Queensland in 1976 and has operated for more than 40 years.
Performance-wise PRD is in the top 1% of real estate agents in Australia. The business has been the PRD franchise’s No 1 Office for five consecutive years and it was the Real Estate Institute of Queensland’s Agency of the Year in 2004 as well as winner of the REIQ Corporate Innovation Award in 2005. Highly-motivated consultants invariably appear in the annual lists of the nation’s 10 most successful salespeople.
These are remarkable achievements considering the business operates in a region with a permanent population of less than 20,000, compared with other agents who practice in cities with hundreds of thousands of people.
Formed in 1977 with a staff of three, PRD today employs more than 30 full-time sales and support staff and operates from an office on the Whitsunday Coast.
PRD is more than a real estate agency, it is a real estate business, being active in every aspect of property – Residential – Commercial Sales, Off-the-Plan Project Marketing, Residential & Commercial Property Management, On-Site and In-house Auctions, and Holiday Letting.
Raised locally, Principal Christie Leet is one of the Whitsunday Coast’s longest-serving real estate agents and is an active community member.
He attributes the success of the business to the ability of its highly-motivated sales and support team to consistently deliver results that meet and exceed the expectations of its customers and clients.